Some people have it; many people don’t. But there are three attributes you need to develop if you want to master the art of the sale. They’re the three C’s: Confidence. Conviction. Charisma. If you have these attributes, there is a single thing you can’t sell.
CONFIDENCE
Do you have the confidence in yourself to represent your product or service so that your customer is convinced of its worth?
When you display confidence you exude an infectious aura. When you’re confident, you’re convincing. People listen to you; people believe you, and believe in you.
“Confidence” also means inspiring confidence in the people with whom you do business. Once they have confidence in you they will keep doing business with you and you’ll understand that ultimately business isn’t run by machines, they are run by these relationships. They can’t be programmed, they are earned.
CONVICTION
Do you truly believe in what you’re doing? Do you have the strength of your convictions? Conviction is a ‘must-have.’ It gives you the power to handle any rejections that come your way—and there will inevitably be rejections. There will be disappointments. There will be setbacks. At times things might go so wrong it seems like a major catastrophe from which it would be hard to recover.
Having conviction in your undertaking is really important when people try to drag you down for whatever reason.
CHARISMA
This is a tricky one. Having “charisma” means having a personality that attracts people to you; that makes people like you; that even makes people want to follow you. I’m tempted to say that you either have it or you don’t have it.
Maybe you don’t have the special kind of magnetism and charm that makes someone charismatic. But you can shine nevertheless. You can promote feelings of goodwill and foster positive cooperation among your colleagues. Be likeable! People only like to work with people they like.
There is one final item you need to remember if you wish to master the art of the sale.
In sales, you are never selling an object or something tangible. What you are really selling at the end of the day is: opportunity. Confidence, Conviction and Charisma just allow you to create that opportunity into art.
CONFIDENCE
Do you have the confidence in yourself to represent your product or service so that your customer is convinced of its worth?
When you display confidence you exude an infectious aura. When you’re confident, you’re convincing. People listen to you; people believe you, and believe in you.
“Confidence” also means inspiring confidence in the people with whom you do business. Once they have confidence in you they will keep doing business with you and you’ll understand that ultimately business isn’t run by machines, they are run by these relationships. They can’t be programmed, they are earned.
CONVICTION
Do you truly believe in what you’re doing? Do you have the strength of your convictions? Conviction is a ‘must-have.’ It gives you the power to handle any rejections that come your way—and there will inevitably be rejections. There will be disappointments. There will be setbacks. At times things might go so wrong it seems like a major catastrophe from which it would be hard to recover.
Having conviction in your undertaking is really important when people try to drag you down for whatever reason.
CHARISMA
This is a tricky one. Having “charisma” means having a personality that attracts people to you; that makes people like you; that even makes people want to follow you. I’m tempted to say that you either have it or you don’t have it.
Maybe you don’t have the special kind of magnetism and charm that makes someone charismatic. But you can shine nevertheless. You can promote feelings of goodwill and foster positive cooperation among your colleagues. Be likeable! People only like to work with people they like.
There is one final item you need to remember if you wish to master the art of the sale.
In sales, you are never selling an object or something tangible. What you are really selling at the end of the day is: opportunity. Confidence, Conviction and Charisma just allow you to create that opportunity into art.
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